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Popo Tao Spicy Chili Crisp

Rebrand, Collateral, Digital

Popo Tao Chili Crisp is the rebrand of the current brand Lao Gan Ma (Chinese for “old godmother.” Renamed as Popo Tao (Popo is Chinese for “grandmother,”) the rebrand sources tone of voice and imagery from competitive arcade games and stereotypical Angry Asian Grandma language. New look, same spicy chili fury!

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