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Blobster Toy Shop

Branding, Collateral, Digital

A custom toy shop wanted their brand to appear differently from the mainstream and to reflect the unique experience each customer will have when visiting the shop.

The resulting brand celebrates uniqueness and individuality through an abundance of blob characters, hence the name “Blobster.” Customers will be able to create their own Blobster toy from a variety of shapes, sizes, colors and fabrics. There’s a blob friend for everyone.